TEXT2DRIVE is a texting platform designed specifically for auto dealers that helps them close more sales and increase CSI scores across all dealership departments.
Challenges
Coming off of a recent major website update, TEXT2DRIVE looked to Accelerated JS to assist in driving brand awareness, increasing website traffic and generating leads in a cost-effective manner. The PPC costs in the automotive vertical are very high, making the cost of customer acquisition (CAC) unsustainable.
Coming off of a recent major website update, TEXT2DRIVE looked to Accelerated JS to assist in driving brand awareness, increasing website traffic and generating leads in a cost-effective manner. The PPC costs in the automotive vertical are very high, making the cost of customer acquisition (CAC) unsustainable.
The challenge was to identify a strategy that drove cost-efficient, high-quality leads.
How Accelerated JS Helped
Accelerated JS identified two core digital strategies to promote the visibility of TEXT2DRIVE as a leader in their field as well as drive continuous growth of qualified leads:
The first was an organic strategy based on search engine optimization (SEO) and original thought leadership content.
The second was a paid strategy of PPC campaigns (search, display and social) and retargeting.
Before diving into lead generation, Accelerated JS helped TEXT2DRIVE build a strong foundation on their website through search engine optimization, keyword identification, audience building and refreshing gated content to speak to specific personas.
Through an iterative process of testing, optimizing and ongoing analysis, Accelerated JS was able to marry the right channel, the right audience, and the right content offers together to drive quality lead generation.
Results
As a result of Accelerated JS’ multi-touch strategic marketing plan, TEXT2DRIVE observed improvements in traffic and leads during the second half of 2021.
With the launch of thought leadership content combined with a paid social ads strategy, Accelerated JS was able to drive leads at a lower cost than what was found in traditional search and display PPC.
Key Takeaways
By partnering with Accelerated JS, TEXT2DRIVE saw:
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